Two Dallas-Fort Worth healthcare executives have created an interactive tool to help executives improve employee morale and the corporate culture of their companies.
Britt Berrett, president of Texas Health Presbyterian Hospital of Dallas, and Paul Spiegelman, CEO of The Beryl Cos. in Bedford, have created CultureIQ (CIQ), and plan to publish a book Patients Come Second: Leading Change By Changing The Way You Lead next March. The book includes interviews with leading healthcare CEOs.
The Culture IQ survey calculates an initial score aimed at ultimately improving the patient experience. The 10-question quiz allows hospitals to measure how employees view the company, and how they stack up against their competitors and peers. Each question on the test is scored on a 1-10 scale, with 1 being the worst perception of the hospital’s culture and 10 being the best. The three-minute survey can be taken here.
Spiegelman, who was named Ernest & Young Entrepreneur of the Year in 2010, is author of Why Is Everyone Smiling? The Secret Behind Passion, Productivity and Profit. A second book, written by Beryl employees, is Smile Guide: Employee Perspectives on Culture Loyalty and Profit. He practiced law before he started Beryl. The Beryl Cos. is composed of four businesses: two that focus on improving the patient experience in healthcare settings, and two that focus on improving workplace culture and values-based business productivity.
Berrett, who is also a Texas Health Resources system executive vice president, was president and CEO of Medical City before heading Presbyterian. He has a Ph.D. in public administration from the University of Texas at Dallas.
Spiegelman said hundreds of healthcare leaders and staff have taken the quiz, and the early results will be the subject of a white paper that will be published in October. He noted there usually is a significant discrepancy between the scores of top executives, middle management, and front-line staff. He said the higher people are in the organization, the higher score they give to their organization’s culture.
“Executives can immediately see gaps in performance and what they need to focus on. This (quiz) forces people to be honest about their perceptions,” he said.
A recent J.D Power and Associates survey underscored the impact of employee engagement on patient satisfaction. It found that patients placed far greater importance on an experienced and socially skilled staff than on facility upgrades or equipment.
Spiegelman said he and Berrett met in 2004 when the latter was at Medical City. They quickly discovered they “hit it off” when discussing corporate culture and employee engagement. The relationship grew into joint speaking engagements, and they ultimately concluded there was a potential book in what they were preaching.
“We didn’t do this (the book and the tool) to make money, or do anything other than bring awareness to this topic,” he said. “We’re both working practitioners, which is the same as the audience we’re trying to reach. We hope to brand CIQ as a foundational measure for internal culture. We want to have an impact on changing the healthcare industry.”
Steve Jacob is editor of D Healthcare Daily and author of Health Care in 2020: Where Uncertain Reform, Bad Habits, Too Few Doctors and Skyrocketing Costs Are Taking Us. He can be reached at email@example.com.