Building on the success of its first year, D Healthcare Daily is adding to its news team, hiring Bradford Pearson as editor. He joins founding editor Steve Jacob, who will shift his focus to in-depth, enterprise stories. Pearson will concentrate on breaking news and site operations, including daily and weekly e-newsletters.
D Healthcare Daily was launched last summer to cover the business of healthcare in North Texas — a sector that adds $52 billion to the local economy each year and supports more than 600,000 regional jobs. It’s produced by the business media division of Dallas-based D Magazine Partners, which also includes D CEO magazine and D Real Estate Daily, another online news site.
“D is doubling down on the resources it is devoting to healthcare coverage in Dallas-Fort Worth, and that’s an important development for the local medical community,” Jacob said. “D Healthcare Daily has become extremely popular in one short year; Brad will help us take it to the next level.”
Pearson, who hails from New York, previously covered Medicare and Medicaid reform in Washington, D.C. He moved to Texas in 2010, joining People Newspapers, D’s community newspapers group. His medical reporting has been recognized with first-place awards from both the Texas Medical Association and American Cancer Society. He has been a frequent contributor to D CEO and has also written for Esquire and Time magazines.
“Brad is smart and assertive, an excellent writer and editor with a real nose for news” said Glenn Hunter, executive editor of D CEO. “Given his solid background covering healthcare, we think he’s the ideal person to help take D Healthcare Daily to even greater heights.”
Along with his work for D Healthcare Daily, Jacob will write a healthcare column for D CEO magazine that will make its debut in October. The longtime healthcare journalist is the author of the critically acclaimed book, Healthcare in 2020: Where Uncertain Reform, Bad Habits, Too Few Doctors, and Skyrocketing Costs Are Taking Us. He previously was a publisher with the Fort Worth Star-Telegram, where his healthcare columns were distributed nationally by the McClatchy Tribune News Service. Jacob serves as an adjunct faculty member at UNT’s School of Public Health and holds three master’s degrees: in journalism, business administration, and health policy and management.
Brad can be reached at [email protected]