Kevin Cassidy, president for Health Care Service Corp. national accounts, which operates Blue Cross and Blue Shield in Texas, spoke at the latest Health Wildcatters Pulse Healthcare Innovation Breakfast Series about innovation development in Texas, starting with Dallas.
Cassidy, who oversees employer group business for Health Care Service Corp., which operates Blue Cross and Blue Shield Plans in Texas, Illinois, Montana, New Mexico, and Oklahoma, revealed plans for its C1 Innovation Lab in Dallas’ West End.
“Dallas is our No. 1 growth market,” Cassidy said. “Our investment here is to improve the customer experience, lower healthcare costs, and produce higher healthcare quality.”
The C1 Innovation Lab will house a new capability focused on incubation and developing solutions to help national employers make healthcare more affordable and improve health outcomes. According to Cassidy, the lab’s setup will allow for collaboration and innovation to “reimagine healthcare” in order to solve the “inefficiencies and redundancies in the healthcare system.” BCBS plans to reinforce this concept by having its business plan set up “like a small entrepreneurial firm would when it is starting off,” hosting groups of six to 10 people exchanging ideas and developing realistic solutions.
“We chose Factory Six03 in West End [as the location] during its revitalization to be near other innovators and away from the corporate headquarters to start from scratch in order to create something new and different,” Cassidy said.
As BCBS plants its roots in West End, Cassidy stressed bringing local workers into the space. He said the lab will bring “90 new jobs into Dallas.”
The C1 Innovation Lab is scheduled to open in June. A groundbreaking ceremony will take place on Thursday.