Blue Cross Blue Shield TX Ends First Phase Of Chronic-Diseases Initiative

Dallas-based Blue Cross Blue Shield TX has completed the first stage of an ongoing, $10 million community investment program it launched in January. The program is part of a BCBSTX public health initiative focusing on raising awareness for chronic diabetic kidney disease and chronic obstructive pulmonary disease in North Texas and elsewhere in the state.

The community investment plan focuses BCBSTX resources to impact serious public health issues in the state. BCBSTX will award up to $2 million in annual grants to current partners in Dallas-Fort Worth and other Texas cities—and to new partners it’s currently vetting—that deliver significant health results for CDKD and COPD.

According to a BCBSTX spokesperson, the goal is to start a “moonshot” initative, where major organizations can unite to help tackle a large health issue, starting with the two chronic diseases. This strategy also aligns with BCBSTX’s Healthy Kids, Healthy Families programs. The spokesperson told D CEO Healthcare that, based on the current progress, the full list of partner organizations from Dallas-Fort Worth and other Texas cities will be announced by the end of August.

Dr. Esteban López, chief medical officer of BCBSTX, told D CEO Healthcare in a statement: “We have completed the first phase of our request for proposal process, and are gratified by the enthusiasm demonstrated by the organizations across Texas that want to be a part of our new community investment strategy around CDKD and COPD. As we move to step two of the process, we will identify the organizations with whom we will partner on these important initiatives.”

Posted in News, Public Health.
  • It is always encouraging to read about public health initiatives by payer organizations. Hopefully, more payers will come on board to strengthen community outreach and public health programs.

    Raj Dhameja
    Physician & Executive