Blue Cross Blue Shield of Texas Opens C1 Innovation Lab

BCBSTX’s C1 Innovation Lab features a “think space” providing tools and visuals for collaboration (Photo by: Olivia Nguyen)
A staircase, which doubles as an amphitheater, connects C1’s two floors. (Photo by: Olivia Nguyen)

Blue Cross and Blue Shield of Texas, a division of Health Care Service Corp. based in Richardson, has opened the doors of its C1 Innovation Lab in Dallas’ West End at Factory Six03. The lab was initially set to open in June, but the opening was delayed due to “typical construction delays.”

BCBSTX revealed that the open-concept lab features a snazzy staircase which doubles as an amphitheater to connect the two floors together; vibrant, color-pop walls that draw one’s eyes to BCBSTX slogans such as, “We believe that failure is an intrinsic and inevitable part of the innovation process;” and sleek, sit-to-standing desks along with soundproof “focus spaces” in every nook and corner of the space.

The renovation is by Granite Properties, a privately held, commercial real estate investment and management company based in Plano, which told D CEO Healthcare in January that BCBSTX would take the top two floors of the seven-story redevelopment. The 31,000 square feet of high-tech space hosts the company’s design team, the co-located workforce, internal stakeholders, clients, vendors, and academic representatives. The innovation lab provides customer service and care management teams and enterprise healthcare management teams forming strategic partnerships to improve care coordination, health outcomes, and member experience for select accounts. And the design team—comprised of strategists, design thinkers, and creators—will review concepts, pilot products, and processes in order to bring healthcare solutions to the market.

Summer Wright, a BCBSTX spokesperson, told D CEO Healthcare the C1 Innovation Lab currently employs 60 to 65 team members. Most are new hires that are a combination of “clinical directors, data scientists, behavioral health professionals, and design team researchers.” The full capacity of the lab would be 80 team members, Wright said.

During a typical day in the office, Wright said a morning meeting happens at the staircase to discuss construction updates, project check-ins, and memos. Team members then split up to their pods and work in their designated sectors (operations, customer service, etc.). They’re able to easily collaborate within the team or with clients and organizations in one of the many “think tank rooms, collaboration spaces, and breakout spaces” for presentations, smaller group discussions, and strategy huddles.

As the lab recruits more team members it will begin to develop innovative strategies and initiatives with BCBSTX’s national clients “starting this fall and continuing into 2018,” Wright said.

Posted in Innovation.