Sports medicine is far from an afterthought for hospital systems these days, and nothing lays that bare quite like recent, massive investments in Collin County. One of the largest, a $100 million facility at The Star in Frisco, got all fancied up for its public debut on Wednesday. I was stuck in the office, but one of our talented interns, Madeline Fry, went out for the rundown.
Baylor Scott & White Sports Therapy & Research at The Star is the result of a collaboration between the Dallas Cowboys, Baylor Scott & White Health, and Frisco ISD. It’s a nine-story, 300,000-square-foot facility. As Madeline reports from the front lines, the folks involved are projecting more than 50,000 visitors annually. From her story:
Cowboys owner Jerry Jones called creating the center a “no-brainer” for the team. Cowboys Executive Vice President Jerry Jones Jr. said the facility will bring top-tier healthcare to all types of athletes. “You don’t have to be a world-class athlete to be treated with world-class treatment,” Jones Jr. said.
The center specializes in injury prevention, performance, recovery, education and research services. The facility will include a sports performance center, medical imaging, sports surgery, outpatient rehabilitation, a concussion center, research, a Gatorade Sports Science Institute, and additional outpatient services.