Dallas-based Hormone Therapeutics, a telemedicine company using comprehensive testing for personal and employee health optimization, won the launchpad startup competition for employee wellness at the national Art and Science Health Promotional Conference in Colorado Springs, Colo. The company received national recognition and will be spotlighted at next year’s conference.
The 27th annual conference was held at the Broadmoor Hotel, with 1,500 healthcare professionals in attendance. Since 1989, the Art and Science Health Promotional Conference has aimed to narrow the gap between research and practice by “stimulating dialogue and engendering lasting relationship between practitioners and scientists.” Each year the startup competition is held to recognize innovative health and wellness companies.
This year’s competition featured four finalists: Hormone Therapeutics, The Wellness Movement, Bright Day, and Anything But The Gym. Each group gave a live pitch in front a panel of five judges for five minutes.
In its pitch, Hormone Therapeutics highlighted how corporations are spending $5,000 to $25,000 per year sending C-level executives to wellness destinations like the Mayo Clinic for annual checkups that are neither in-depth nor cost-effective. The startup emphasized its cost-saving strategy and broader network to reach executives and more patients. In addition, Hormone Therapeutics said it conducts quarterly follow-up tests to accurately track patients’ health.
Hormone Therapeutics won, basing its platform for employee wellness on telemedicine; comprehensive testing with DNA, blood, saliva, biome, and telomere; and remote monitoring for personalized health and performance optimization. “Winning this innovative healthcare startup competition was exciting to validate our strategy around a brand-new approach to employee wellness and performance,” CEO Hunter Howard told D CEO Healthcare.