Baylor Scott & White’s $100M Sports Medicine Collaboration With The Dallas Cowboys Is Open For Business

Sports medicine is far from an afterthought for hospital systems these days, and nothing lays that bare quite like recent, massive investments in Collin County. One of the largest, a $100 million facility at The Star in Frisco, got all fancied up for its public debut on Wednesday. I was stuck in the office, but one of our talented interns, Madeline Fry, went out for the rundown.

Baylor Scott & White Sports Therapy & Research at The Star is the result of a collaboration between the Dallas Cowboys, Baylor Scott & White Health, and Frisco ISD. It’s a nine-story, 300,000-square-foot facility. As Madeline reports from the front lines, the folks involved are projecting more than 50,000 visitors annually. From her story:

Cowboys owner Jerry Jones called creating the center a “no-brainer” for the team. Cowboys Executive Vice President Jerry Jones Jr. said the facility will bring top-tier healthcare to all types of athletes. “You don’t have to be a world-class athlete to be treated with world-class treatment,” Jones Jr. said.

The center specializes in injury prevention, performance, recovery, education and research services. The facility will include a sports performance center, medical imaging, sports surgery, outpatient rehabilitation, a concussion center, research, a Gatorade Sports Science Institute, and additional outpatient services.

Find the full piece right here.